5 MUST HAVES IF YOU WANT TO BE A GOLD COAST FOOD TRUCKER
OK great you’ve seen the movie, you’ve got a great food idea and you think you are ready to roll into the world of food trucks. But are you ready?
Here’s a quick fire checklist to see if you have what it takes.
1. GET TECH SAVVY
With no fixed location for most food trucks, operators need to keep their customers informed of their daily locations, menu items and specials. Facebook and Instagram are the go to platforms for food truckers but Twitter and Snapchat have their fans too. The world of social media and digital marketing can be overwhelming but you will need to embrace this if you are to build your food truck empire. It’s your signage, your shopfront and your menu boards all rolled into one so if aren’t already posting selfies, instaworthy food shots, checking in all over town and constantly updating your mood – then get on it.
2. BE OBSESSED & PASSIONATE ABOUT YOUR BUSINESS
I’ll give you the truth – operating a food truck is great fun but it is an incredible amount of work. You need to “live it or leave it”. You will no longer be known by your first name but as the ‘Burger Guy’ or the ‘Juice Lady’ and you’ll love it. Surround yourself with the right people that buy into your vision and you are well on your way to having a great business and a great time to boot. Sure its a food truck but who’s behind the counter is a big part of why we love food trucks. Think of your favourite truck and I bet you just love the vibe and the upbeat people behind the grill. They are passionate and they love seeing your smiling faces munching into the fare that they have spent hours preparing. They feed off feeding you!!
3. GET YOUR BUSINESS SMARTS ON
If YOLO and you ROTFL without ever considering MYOB with the ATO then we gotta talk numbers. Your business’s health is the most important characteristic to keep your focus on. You can have all the likes and followers, serve the best cruisine on the planet but if the numbers don’t add up, you got issues with tissues. Some basic business principles will get you headed in the right direction but if you have wishes left, I’d ask for a mentor who has been there and can pass on some of that invaluable advice FOC!
4. ASPIRE TO CUSTOMER SERVICE LEGEND STATUS
If you have ever looked through Trip Advisor you’ll have noticed that the one thing people get most passionate about is customer service. They can love the food but that is soured by the snarl of a waitress or the arrogance of a server. And a food truck is no different. Smile, laugh and joke cause its all fun and games…. and dont forget the sauce on the side please. Nothing need be an issue and everything can be done (within reason) so give it a go, say ‘yes sure!’ and keep rolling. Pretty quickly you will see that the big serving window is just a big mirror and people will smile back at you whenever you throw one out there first. Pretty soon you will be known as the fun truck with amazing food and that is powerful.
5. ALWAYS LEARN AND BE OPEN TO CHANGE
Speak to any veteran in the food truck world and they will always tell you that ‘things are constantly changing’. What they thought they wanted to do when the started is not what they are doing now. That is because they have made the jinks and the swerves and adjusted their approach over the years.
Everything changes so welcome change as an opportunity not a threat or a hassle and you will stay ahead of the pack. Looking forward will leave you excited about tomorrow and keep your eyes on your own business and not on the competition.